November 2008: Morelli Supply paint for MTV's Pimp My Ride

Morelli Group have recently supplied paint and materials for a special charity project for MTV’s Pimp My Ride. The project came about as part of an initiative by the Met Police to combat youth violence. The Met police donated a riot van, and with a bit of help from MTV and EMI, the van has been turned in to a mobile meeting place for youngsters in London by XLP, a charity that specialises in promoting music and drama.

The finished van is equipped with a side-door that swings up to reveal a 40 inch plasma screen and Xbox with wireless controllers, a fully functional professional music studio, 3 laptops, camcorder and a light responsive vinyl wall (for light graffiti). A full-size basketball hoop lies flat on the roof and extends by remote-control from the rear of the resprayed van.

The van's bull bars, protective windscreen cage and blue flashing lights have been replaced with carbon fibre and white leather fittings. The vehicle has been finished in a brilliant black sparkly paint job, with Graffiti over the top. The work on the van was done by Aziz from Euro American, a Morelli Group customer based in North London.

Superintendent John Sutherland, of the Met, said not all areas have activities for young people so a mobile youth club made "perfect sense". He said: "The Met Police are committed to doing whatever it takes to make London a safer place for young people. "The fact this particular project has been developed by MTV's Pimp My Ride team is a major boost to its profile amongst those we are trying so hard to reach."
The van will be used in London boroughs including Southwark, Lewisham, Bexley, Newham, Tower Hamlets, Greenwich and Islington.
The show will go out on MTV One (Sky Channel 350) on the 30th November at 7pm.